Author: Eira Wexford

So you’re sitting there, scrolling through whatever social media app has its claws in you today, and you get that little spark. That thought. “I could make something better than…

Walking through a mall these days feels… different. You see the ghosts of old stores, the big empty boxes where anchor tenants used to be. And one of the biggest…

That itch. You know the one. It’s that feeling that crawls up your spine on a Sunday night, thinking about the week ahead. It’s the daydream you have in a…

Staring at a blank document, trying to figure out how to write a business proposal? It’s a feeling a lot of us know. You have a great idea, a great…

Trying to nail down the exact cost of business insurance feels a bit like trying to guess the weather a month from now. You have a general idea, maybe, but…

Ever hit “confirm order” on a new gadget and see the message “ships in 1-2 business days”? You get excited. Then you realize it’s Friday afternoon. So does that mean…

Here’s some stuff about email marketing and a law called CAN-SPAM. You’ve probably heard of it. It’s been around for a while, since 2003, which feels like a lifetime ago.…

You ever stare at your inbox and just feel… tired? It’s like a battlefield of promotions, newsletters you don’t remember signing up for, and “final chance” offers that seem to…

So you’re looking to create Google Ads. It seems like it should be simple, right? You give Google money, they show your ad, people click, and you get business. But…